Designing for print – our top tips!
These are our top tips to bear in mind when designing anything for print.
Possibly THE most important thing to take into consideration when designing print is to make sure you leave a clear 3mm (minimum) around each edge of your design. By this, we don’t mean a white border surrounding your design. You need to ensure the design extends all the way to the edge but that any crucial images or wording are kept out of the 3mm bleed. This will give you the best finished print product.
Having a clear, concise message is really important for any design. Who are your audience and what are you trying to convey to them? Your content needs to be informative without overloading the reader. Whether you’re informing, advertising, promoting, marketing or all of the above; decide on a key message and stick to that objective.
Images are a great way to add interest and colour to a printed product, as well as promote a product or service- after all, “a picture speaks a thousand words”. However, bear in mind that a poor quality image is likely to do more harm than good to your print. In some cases, high quality stock photos or images can be a useful way to enhance the information you are including in your flyer or leaflet – there are a variety of stock images available to purchase online. In other cases, you might prefer to incorporate images of your own products, staff or services which is great; just make sure that the photographs are good quality and relevant to your print’s key message.
Make sure your key contact details such as telephone number, email address, website and business address are included clearly on all your print. This information does not need to take up a huge amount of space but it must be clearly incorporated to ensure your potential customers are able to take action from the information on your printed material.
If all of this sounds too complicated or you simply don’t have the time, we offer a bespoke design service to ensure you get the most out of your print. For more information on this service, give us a call on 01603 620888 or email email@example.com.